Brand Visionary

BRAND VISIONARY

The inception of Mystique Earth was not serendipity but a long-cherished dream of Mr Gaurav Tiwari, whose life revolved around the beauty of Central India.

Born in the prestigious family of educators with a glorious legacy, Gaurav shouldered the responsibility of taking it forward. In his past tenure with knowledge, Gaurav has not only won many accolades but also transformed the path of education in Ayurveda as well.

However, he had always been thoughtful about the fact that most of the treasure house of herbs, rituals of Tribal Alchemy, the minerals from Central India and its traditions of healing were still hidden from the world.

The seeds of Mystique Earth thus sprouted in his mind and the Brand which you see today is a result of his undaunted spirit and absolute dedication to making a difference for his 'Janmabhoomi-his birthplace'.

THE INSPIRATION

Gaurav's mother, Mrs Manjula Tiwari, has been his heartbeat, mentor and inspiration throughout. Her hard-knock life never seemed to dampen her effervescent charm, ingenuity and simplistic smile.

Hailing from a remote village Kosamkheda near Narsinghpur, she spent her childhood amidst the wonder fruit 'Forest Persimmon' or Tendu trees. She had never seen life beyond the banks of the Narmada river but was a free-spirited and observant young girl at that time.

Her family was a progressive and influential pioneer of female empowerment in that era in this tiny village where she was the only girl who got married at the age of 20.

Gaurav's father, Mr K.K Tiwari, is an accomplished engineer, an extremely diligent visionary with his higher education from Norway on a complete sponsorship. His dream was to settle down in Europe with his passion for Yoga. He used to give Yoga lessons in Norway, which was broadcasted by the BBC as well and had gained him a tremendous international fan following. But, destiny had planned something different for him.

His high hopes and plans all came crashing down one day when Gaurav's grandfather lost all his hard-earned savings after being duped by a fraudulent bank. Mr K.K Tiwari came running home to take care of the family and support his sisters financially through a job in the State Electricity Board.

Life moved on, but somewhere in his heart, he always wanted to do something on his own-his personal venture, thus taking contracts along with his job.

Post marriage, Mrs Manjula Tiwari was the pillar and the much-needed stimulus to realise Gaurav's father's dream. She sacrificed her holidays and channelized all the household funds to persuade her husband and get better contracts.

Through the years, there was no looking back! And, today, their cumulative dream institution is one of the most renowned facilities in Central India.

That's how their journey began...

Gaurav Writes

I have heard countless stories from my Grandmother. The warmth of her wrinkled palms and her glistening grey hair, it seems like yesterday when I used to lie close to her cocooned in her arms on warm winter afternoons. She would kiss my forehead and blink her eyes widened with tales of her past.

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One such tale was her favourite:

The newly created states of Madhya Bharat, Vindhya Pradesh, and Bhopal were formed out of the Central India Agency post Independence.

In 1956, according to the States Reorganization Act, the states of Madhya Bharat, Vindhya Pradesh, and Bhopal were merged into Madhya Pradesh, and the Marathi-speaking southern region Vidarbha, which included Nagpur, was ceded to Bombay State.

My Grandfather Shri Kashi Prasad Tiwari was a policeman and had joined the service pre-independence. Served in the central India province and later in Madhya Bharat.

Given his transferable job, he experienced the culture of various tribal areas around the central region.

My Grandmother, Mrs Damyanti Tiwari, who was his inseparable companion, was a keen observer and a quick learner. She showed a particular interest in art, literature, and tribal alchemy.

I do not remember visiting a doctor as a kid. I used to get unwell very rarely, and when it did happen, I remember drinking Kadas (Herbal Decoctions), Tulsi Swarasa, and other homemade remedies in forms of powders and pastes prepared carefully by my grandmother.

She is the one who inspired me to venture into Ayurveda and eventually into skincare. What you see as Mystique Earth, is a bundle of her experiences and memories.

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